After your website launches, the work shifts from building to getting results: connect Google Search Console and Analytics, set up or update your Google Business Profile, link the site from all your social profiles, tell existing customers, ask for reviews, check forms daily for the first weeks, start a simple content plan, and keep the site updated and backed up. The first 90 days decide whether the site brings customers.
- Launch is the start, not the finish.
- Tracking first, so you can measure.
- Google Business Profile links matter for local businesses.
- Tell people: customers, social, email signature.
- Maintain and publish regularly.
What is the post-launch checklist?
| When | Task |
|---|---|
| Day 1 | Search Console, sitemap, Analytics, test all forms |
| Week 1 | Google Business Profile website link, social profile links, email signature |
| Week 2 | Email or message existing customers; ask for reviews |
| Month 1 | Check Search Console coverage; fix any errors |
| Months 1 to 3 | Publish 2 to 4 helpful posts or pages a month |
| Ongoing | Updates, backups, monthly check of enquiries |
Technical SEO, on-page optimisation, schema and content plans for WordPress sites, from $300. Run the free SEO audit first if you like.
Why do new sites sit unseen?
Picture a new physiotherapy site that launches with no Google Business Profile link, no Search Console, and no mention to existing patients. Three months later it has had 40 visitors. Another clinic does the checklist, asks 30 happy patients for Google reviews, and links everything. Its phone rings more within weeks. Same design quality, different launch.
What should you measure?
Enquiries and bookings first, then traffic sources and top pages. See SEO for a new website: the first 90 days, Google Business Profile and getting more Google reviews.
Want your website to bring in more customers?
Start with a free check: run your site through my free SEO audit tool. If you want help acting on it, my SEO work starts at $300 and covers the fixes, the pages and the tracking. Ask for a quote or book a free call.
Frequently asked questions
What should I do after launching a website?
Set up tracking, link Google Business Profile and social profiles, tell customers, ask for reviews and publish regularly.
How long until a new website gets traffic?
It varies; local visibility can improve within weeks with a strong Google Business Profile, while SEO takes months.
Should I submit my site to Google?
Connect Search Console and submit your sitemap.
How often should I add content after launch?
Two to four helpful posts or pages a month is a good start.
Sources
Technical SEO, on-page optimisation, schema and content plans for WordPress sites, from $300. Run the free SEO audit first if you like.
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