To get your business recommended by AI assistants like ChatGPT, Gemini, Perplexity and Claude, make it easy for them to find, understand and trust you: clear service pages that answer specific questions, consistent business details everywhere, a complete Google Business Profile, genuine reviews, mentions on reputable sites, structured data, and a crawlable site that allows AI crawlers. The same fundamentals that help Google help AI answers.
- AI assistants draw on web pages, listings and reviews.
- Answer specific questions in plain language on your site.
- Keep name, address and phone identical everywhere.
- Earn mentions on trusted sites and directories.
- Do not block AI crawlers unless you mean to.
What do AI assistants rely on?
| Source | What to do |
|---|---|
| Your website | Specific service and FAQ pages, clear headings |
| Business listings | Complete Google Business Profile and directories |
| Reviews | Genuine reviews mentioning services and locations |
| Third-party mentions | Local news, associations, partner sites |
| Structured data | Organisation, local business, FAQ markup |
| Crawl access | robots.txt allows search and AI crawlers |
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How should pages be written for AI answers?
Picture someone asking an assistant, “Which dentist in Uttara does painless root canals and takes evening appointments?” The clinic whose site has a root canal page that states, in plain words, its location, evening hours, approach to pain and price range is far easier for an assistant to cite than a clinic whose homepage says “Excellence in dental care”. Write answer-first paragraphs, use question headings and keep facts consistent.
What technical checks matter?
- robots.txt does not block major AI and search crawlers.
- An llms.txt file summarising key pages can help some tools.
- Structured data for your organisation and FAQs.
- Fast, accessible pages without content hidden behind scripts.
Run the free SEO audit, which checks AI crawler access, and read the AI search readiness checklist.
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Frequently asked questions
How do AI assistants decide which businesses to recommend?
They draw on websites, listings, reviews and third-party mentions, favouring clear, consistent, trusted information.
Should I block AI crawlers?
Only if you do not want to appear in AI answers. Blocking reduces your chances of being cited.
Does Google Business Profile help with AI answers?
Yes. Complete, consistent listings and reviews are common sources.
How should I write pages for AI search?
Answer-first paragraphs, question headings, specific facts and consistent business details.
Sources
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