To create a WooCommerce coupon, go to Marketing, Coupons (or WooCommerce, Coupons), Add coupon, enter the code, choose the discount type (percentage, fixed cart or fixed product), the amount and expiry date, and set usage restrictions (minimum spend, products, categories, email restrictions) and limits (per coupon and per user). Share the code in emails, social posts or abandoned cart reminders.
- Three types: percentage, fixed cart, fixed product.
- Set a minimum spend to protect margins.
- Limit uses per customer.
- Add expiry dates to create urgency.
- Track which codes drive sales.
Which discount type should you use?
| Type | Example | Good for |
|---|---|---|
| Percentage | 10% off | Sales events |
| Fixed cart | Tk 200 off orders over Tk 2,000 | Raising order value |
| Fixed product | Tk 100 off a specific item | Promoting a product |
| Free shipping | Tick “Allow free shipping” | Reducing cart abandonment |
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How do coupons work in real campaigns?
Imagine an Eid campaign: code EID15 gives 15% off with a Tk 1,500 minimum spend, one use per customer, expiring in ten days, sent to past customers and posted on Facebook. A second code, COMEBACK10, goes into abandoned cart reminders. Comparing usage shows which channel actually brings sales. Learn the full store skill set in the WooCommerce roadmap.
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Frequently asked questions
How do I create a coupon in WooCommerce?
Go to Marketing, Coupons, Add coupon, set the code, discount type, amount, expiry and restrictions.
Can a WooCommerce coupon give free shipping?
Yes, tick Allow free shipping and have a free shipping method that requires a coupon.
How do I limit coupon use?
Set usage limits per coupon and per user in the Usage limits tab.
Can coupons apply to specific products?
Yes, set allowed products or categories in Usage restriction.
Sources
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Tanvir H is a Bangladesh-based WordPress and Elementor web designer with 7+ years of experience, 650+ projects and a 4.9 client rating. New websites, redesigns, fixes, speed, security and SEO, handled by one expert who explains everything in plain English and works with clients worldwide.
