Squarespace to WordPress Migration: Step-by-Step Without Losing SEO

How to migrate from Squarespace to WordPress: what the export includes, moving images, rebuilding features, redirects and protecting SEO.

Card: Squarespace to WordPress migration step by step

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To move from Squarespace to WordPress, export your blog and pages using Squarespace’s WordPress export file, import it into a new WordPress site, re-upload images, rebuild the design and any commerce or scheduling features, create 301 redirects from every Squarespace URL, then switch the domain and submit the new sitemap in Google Search Console. The export carries text content but not the design, so plan time for the rebuild.

Key takeaways
  • Squarespace exports a WordPress-compatible file for pages and posts, not the design.
  • Images often still point to Squarespace’s servers after import and must be moved.
  • Squarespace blog URLs often include /blog/ and dates; redirect them carefully.
  • Commerce, member areas and scheduling must be rebuilt with plugins.

Why move from Squarespace to WordPress?

Squarespace is polished and easy, but businesses outgrow it when they need deeper SEO control, more integrations, custom features, a larger store, or lower long-term costs. WordPress gives you full ownership, any hosting, any plugin and full control over URLs, schema and speed.

What does the Squarespace export include?

ContentExported?What to do
Basic pages and one blogYes, as a WordPress XML fileImport with the WordPress importer
ImagesLinked, not always copiedDownload and re-host in the media library
Design and templatesNoRebuild with a theme and Elementor
ProductsSeparately as CSV (limited)Import into WooCommerce and check variants
Scheduling, members, formsNoRecreate with plugins
SEO titles and descriptionsPartlyCheck and copy into your SEO plugin

How do you migrate step by step?

  1. Crawl and list every URL on the Squarespace site, including blog posts and product pages.
  2. Export from Squarespace settings using the WordPress export option.
  3. Install WordPress on hosting or a staging copy and import the file.
  4. Move images into the WordPress media library and update links.
  5. Rebuild the design; this is a good moment to improve speed and mobile layout.
  6. Recreate forms, commerce and booking and test each one.
  7. Create 301 redirects for every changed URL.
  8. Switch DNS, enable SSL, submit the sitemap and watch Search Console daily for two weeks.
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How do you protect SEO during the move?

Picture a coach whose top three blog posts bring half her enquiries. If those URLs change from /blog/2024/3/12/post-name to /post-name without redirects, the posts disappear from Google and the enquiries stop. A redirect map prevents this. Keep titles, headings and content similar for important pages, make sure the new pages load fast, and follow Google’s site move guidance: map URLs, redirect, then monitor traffic on old and new URLs.

How long and how much?

Small Squarespace sites usually move in one week; sites with large blogs or stores take two to four weeks. Professional migrations typically cost $400 to $2,500 depending on size and features. Planning a redesign at the same time? Read the website redesign process first, because combining big changes increases risk.

Let me handle the move

I migrate Squarespace sites to WordPress and Elementor with image re-hosting, a full redirect map, SEO data, speed tuning and post-launch monitoring. Send your Squarespace URL for a fixed quote. Coming from Wix? See Wix to WordPress migration.

Frequently asked questions

Can Squarespace export to WordPress?

Yes. Squarespace offers a WordPress export file for basic pages and a blog. The design, commerce details and many features must be rebuilt.

Do images transfer from Squarespace to WordPress?

Not always. Imported posts may still link to images on Squarespace servers, so download them and re-upload to the WordPress media library.

Will my Squarespace URLs change?

Often yes, especially blog URLs. Create 301 redirects from every old URL to its new WordPress URL to keep rankings.

How much does a Squarespace to WordPress migration cost?

Typically $400 to $2,500 depending on the number of pages, blog posts, products and features.

Sources

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Written by Tanvir H

WordPress and Elementor web designer at Tanvir WebXprt, Bangladesh, with 7+ years of experience and 650+ projects for clients worldwide. Tanvir builds, fixes and speeds up WordPress sites every week and writes these guides from that hands-on work.

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