The most important social media image sizes are 1080 × 1080 (square posts), 1080 × 1350 (portrait posts), 1080 × 1920 (Stories, Reels and TikTok), 1280 × 720 (YouTube thumbnails) and about 1200 × 630 (link previews). Using the right size and ratio stops platforms from cropping your important content. Bookmark this cheat sheet and crop images to size with the free Image Cropper.
- Vertical 4:5 and 9:16 formats take up more of the phone screen.
- Keep text and faces in the centre safe zone.
- Platforms update sizes; check official help pages for major campaigns.
| Format | Size (px) | Ratio |
|---|---|---|
| Square post | 1080 × 1080 | 1:1 |
| Portrait post | 1080 × 1350 | 4:5 |
| Stories and Reels | 1080 × 1920 | 9:16 |
| Profile picture | 320 × 320 (shown as a circle) | 1:1 |
| Format | Size (px) | Notes |
|---|---|---|
| Feed post | 1080 × 1080 or 1080 × 1350 | Portrait shows larger on mobile |
| Stories | 1080 × 1920 | Keep text away from top and bottom |
| Link preview | 1200 × 630 | Set via your website’s Open Graph image |
| Page cover | Commonly 851 × 315 | Mobile crops the sides; keep content centred |
YouTube
| Format | Size (px) | Notes |
|---|---|---|
| Thumbnail | 1280 × 720 | 16:9; bold text, close-up faces |
| Channel banner | 2560 × 1440 | Keep key content in the central safe area |
| Shorts | 1080 × 1920 | 9:16 vertical |
TikTok, LinkedIn, X and Pinterest
| Platform and format | Size (px) |
|---|---|
| TikTok video | 1080 × 1920 (9:16) |
| LinkedIn post image | 1200 × 627 |
| LinkedIn personal banner | 1584 × 396 |
| X (Twitter) post image | 1600 × 900 (16:9) |
| X header | 1500 × 500 |
| Pinterest pin | 1000 × 1500 (2:3) |
How to crop images to the right size
- Open the free cropperUse the Image Cropper & Compressor.
- Choose the ratioSquare for 1:1, 16:9 for YouTube and X, or Free crop for 4:5 and 9:16.
- Keep the subject centredLeave space for platform buttons and text overlays.
- Compress and downloadKeep quality around 80% for social media.
Design tips for every platform
- Use vertical formats on mobile-first platforms.
- Keep text short and large; most people view on small screens.
- Avoid placing text in the top and bottom 14% of Stories and Reels.
- Create graphics quickly with the free AI Image Generator; see our guide on social media graphics with AI.
Frequently asked questions
What is the best image size for Instagram?
1080 × 1350 (4:5) for feed posts gives the most screen space, 1080 × 1080 for square posts and 1080 × 1920 for Stories and Reels.
What size is a YouTube thumbnail?
1280 × 720 pixels with a 16:9 aspect ratio.
What is the best size for a Facebook link preview?
About 1200 × 630 pixels, set as the Open Graph image on your website.
How do I crop an image for social media for free?
Use the free Image Cropper & Compressor on this site: choose a ratio, frame the image and download it.
Crop to 16:9, 4:3, square or freeform, zoom and compress in one step, right in your browser.
Guides for this tool
Guide · 3 min readHow to Resize and Crop a Photo for Online Applications
Guide · 3 min readAspect Ratios Explained: 1:1, 4:5, 16:9, 9:16 and When to Use Each
Guide · 3 min readRule of Thirds: How to Crop Photos That Look Professional
Guide · 3 min readHow to Crop a Profile Picture That Fits Every PlatformWant a tool, website or app like this for your business?
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